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Right choice Quote by Daniel Kahneman

“Participants in a well-known experiment are given a choice of drawing a marble from one of two urns, in which red marbles win a prize: Urn A contains 10 marbles, of which 1 is red. Urn B contains 100 marbles, of which 8 are red. Which urn would you choose? The chances of winning are 10% in urn A…” quote by Daniel Kahneman
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““Participants in a well-known experiment are given a choice of drawing a marble from one of two urns, in which red marbles win a prize: Urn A contains 10 marbles, of which 1 is red. Urn B contains 100 marbles, of which 8 are red. Which urn would you choose? The chances of winning are 10% in urn A and 8% in urn B, so making the right choice should be easy, but it is not: about 30%–40% of students choose the urn with the larger number of winning marbles, rather than the urn that provides a better chance of winning.””

Daniel Kahneman

About This Quote

Source Study: Decision-Making Experiments, Kahneman & Tversky, 1979

People often ignore probabilities and focus on the number of favorable outcomes, leading to suboptimal choices.

In simple terms: People choose based on count, not chance.

Key Takeaway

Consider actual odds, not just counts.

Themes

decision bias probability cognitive error

Mood

confused reflective

Type

educational analytical

When to use this quote

  • choosing investments
  • medical test interpretation
  • lottery tickets
  • resource allocation

Key Concepts

heuristics risk assessment

Questions to Reflect On

  • Why do we favor larger absolute numbers?
  • How can we train to evaluate probabilities better?
A Different Perspective

People may be swayed by vivid numbers, overlooking statistical advantage.

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