Think Detroit Quote by Daniel Kahneman
““Indeed, the average guess by people who were asked about Michigan is lower than the guesses of a similar group who were asked about the murder rate in Detroit. Blame for a failure to think of Detroit can be laid on both System 1 and System 2. Whether the city comes to mind when the state is mentioned depends in part on the automatic function of memory.””
About This Quote
Source Book: Thinking, Fast and Slow, 2011
People recall vivid, negative examples more readily, skewing judgments about broader topics.
In simple terms: Memorable negatives bias our thinking.
Check for bias before concluding.
Themes
Mood
Type
When to use this quote
- policy analysis
- risk assessment
- media reporting
Key Concepts
Questions to Reflect On
- What vivid example might be misleading you?
- How can you incorporate broader data?
Over‑reliance on vivid examples can ignore statistical reality.