Breeds Quote by Daniel Kahneman
““Familiarity breeds liking.””
About This Quote
Source Book: Thinking, Fast and Slow, 2011
Repeated exposure to something makes it more attractive, even without rational reasons.
In simple terms: Familiarity makes us like things.
Key Takeaway
Recognize bias in preferences.
Themes
psychology
decision making
bias
social perception
cognitive heuristics
Mood
cautious
analytical
Type
insightful
observational
When to use this quote
- marketing
- friendship
- product design
- political persuasion
Key Concepts
mere exposure effect
affective conditioning
Questions to Reflect On
- Do you favor things merely because they’re familiar?
- How can you test if liking is based on merit?
A Different Perspective
May overlook genuine quality differences.
