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Better world Quote by Dan Ariely

“When it comes to the mental world, when we design things like health care and retirement and stock markets, we somehow forget the idea that we are limited. I think that if we understood our cognitive limitations in the same way that we understand our physical limitations … we could design a better…” quote by Dan Ariely
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“When it comes to the mental world, when we design things like health care and retirement and stock markets, we somehow forget the idea that we are limited. I think that if we understood our cognitive limitations in the same way that we understand our physical limitations … we could design a better world.”

Dan Ariely

About This Quote

Source Talk: “The Limits of Human Cognition” (2015)

Design often ignores human mental limits; recognizing these constraints can improve systems like healthcare and finance.

In simple terms: Design should respect mental limits.

Key Takeaway

Build with cognitive awareness.

Themes

design cognition policy

Mood

thoughtful analytical

Type

policy behavioral economics

When to use this quote

  • healthcare design
  • financial regulation
  • user interfaces
  • education curricula

Key Concepts

behavioral economics human factors

Questions to Reflect On

  • What mental limits affect your daily decisions?
  • How can policies respect cognitive constraints?
A Different Perspective

People may resist designs that limit perceived freedom.

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