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Ability Quote by Dan Ariely

“To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with…” quote by Dan Ariely
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“To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.”

Dan Ariely

About This Quote

Source Article: Predictably Irrational, Dan Ariely, 2008

Monetary incentives boost performance at low levels but high rewards can overload attention and cause stress, reducing output.

In simple terms: Money can help or hurt performance depending on amount.

Key Takeaway

Balance incentive size to avoid distraction.

Themes

motivation performance stress attention

Mood

cautious analytical

Type

advisory analytical

When to use this quote

  • sales targets
  • academic testing
  • creative work
  • team projects

Key Concepts

behavioral economics incentive theory cognitive load

Questions to Reflect On

  • When have you seen a big bonus hurt performance?
  • How can you design incentives that keep focus on the task?
A Different Perspective

High rewards may shift focus from task to reward, impairing complex thinking.

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