Gratifying Quote by Dan Ariely
““Sadly, most of us often prefer immediately gratifying short-term experiences over our long-term objectives.* We routinely behave as if sometime in the future, we will have more time, more money, and feel less tired or stressed.””
About This Quote
Source Book: Predictably Irrational by Dan Ariely, 2008
People habitually choose instant pleasure, postponing long‑term goals, believing future resources will be ample.
In simple terms: We favor short‑term rewards over future plans.
Key Takeaway
Recognize and schedule delayed gratification.
Themes
self‑control
future planning
behavioral economics
Mood
reflective
concerned
Type
advice
motivational
When to use this quote
- financial planning
- health habits
- career development
- education
- personal projects
Key Concepts
temporal discounting
hyperbolic discounting
Questions to Reflect On
- What long‑term goal are you delaying?
- How can you make future rewards feel more immediate?
A Different Perspective
Assuming future resources will be sufficient can lead to chronic procrastination.
![“[..] we human beings are ready and willing to steal something that does not explicitly reference monetary value - that is, something that lacks the face of a dead president.” quote by Dan Ariely](https://sms4smile.com/quotes/img-quotes/a1f/dan-ariely-1899_funny_we-human-beings-are-ready-and-willing-to_4436.jpg)
