““Technologist Kevin Kelly suggests, “If a thousand lines of letters in UNIX qualifies as a technology, . . . then a thousand lines of letters in English (Hamlet) must qualify as well. They both can change our behavior, alter the course of events, or enable future inventions. A Shakespeare sonnet and a Bach fugue, then, are in the same category as Google’s search engine and the iPod. They are something useful produced by a mind.””
![“Google keeps their formulas secret even as they devour more of our habits. CEO Eric Schmidt believes that what customers want is for Google to “tell them what they should be doing next.”[39] Such pronouncements awaken fears of Big Brother or The Matrix. We may need to reclaim our agency, our…” quote by Craig Detweiler](https://sms4smile.com/quotes/img-quotes/a36/craig-detweiler-19935_fear_google-keeps-their-formulas-secret-even_59813.jpg)
![“What is the danger in the personalization era? Psychologists call it confirmation bias—“a tendency to believe things that reinforce our existing views, to see what we want to see.”[53] What happens when we encounter new information that contradicts our beliefs? Researchers at Stanford monitored…” quote by Craig Detweiler](https://sms4smile.com/quotes/img-quotes/692/craig-detweiler-19935_cognitive-dissonance_what-is-the-danger-in-the-personalizatio_1556072.jpg)
