““Pop culture was repackaged with the iPhone in mind. Our news, information, and video feeds were reformatted to Apple’s specifications. In a Wired cover story, Nancy Miller dubbed the resulting shift as “snack culture.” She described the endless buffet of “music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips—in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture—and boy, is it tasty (not to mention addictive).”[47] We are all grazers, sampling from a wide array of apps and inputs. Professor S. Craig Watkins notes how we are consuming less of more. Thanks to the iPhone, “we have evolved from a culture of instant gratification to one of constant gratification.””
![“Google keeps their formulas secret even as they devour more of our habits. CEO Eric Schmidt believes that what customers want is for Google to “tell them what they should be doing next.”[39] Such pronouncements awaken fears of Big Brother or The Matrix. We may need to reclaim our agency, our…” quote by Craig Detweiler](https://sms4smile.com/quotes/img-quotes/a36/craig-detweiler-19935_fear_google-keeps-their-formulas-secret-even_59813.jpg)
![“What is the danger in the personalization era? Psychologists call it confirmation bias—“a tendency to believe things that reinforce our existing views, to see what we want to see.”[53] What happens when we encounter new information that contradicts our beliefs? Researchers at Stanford monitored…” quote by Craig Detweiler](https://sms4smile.com/quotes/img-quotes/692/craig-detweiler-19935_cognitive-dissonance_what-is-the-danger-in-the-personalizatio_1556072.jpg)
