Drill Want Quote by Clayton M. Christensen
““People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.””
About This Quote
Source Book: The Innovator's Solution, 2003
Customers desire outcomes, not the tools; focus on solving the problem, not selling the product.
In simple terms: People want results, not gadgets.
Key Takeaway
Solve the underlying need.
Themes
customer focus
innovation
outcome orientation
Mood
pragmatic
strategic
Type
business
philosophical
When to use this quote
- product development
- marketing strategy
- entrepreneurship
- consulting
Key Concepts
jobs to be done
design thinking
value creation
Questions to Reflect On
- What problem are you truly solving?
- How can you deliver the desired outcome?
A Different Perspective
Risk of ignoring technical feasibility.
