Attack Quote by Clayton Christensen
“Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC.”
About This Quote
Source Book: The Innovator's Dilemma, 1997
Industries face constant upheaval, especially automotive, where incumbents are challenged by low-cost entrants.
In simple terms: Disruption comes from low-cost, low-end products.
Key Takeaway
Watch for low-end competition.
Themes
disruption
industry dynamics
competition
Mood
analytical
strategic
Type
business
industry
When to use this quote
- automotive market entry
- startup strategy
- incumbent response
Key Concepts
innovation
market entry
strategic positioning
Questions to Reflect On
- How can incumbents protect market share?
- What role does pricing play?
A Different Perspective
Low-end entrants may lack brand prestige.
![“I mean, it's not just the rappers, you know what i'm saying? People want to attack anybody that's a large figure, you know what I'm saying? They did it to [Michael] Jordan, they did it to [Mike] Tyson, they did it to Bill Cosby, you know what I'm saying? They're gonna' attack you if you on top.” quote by The Notorious B.I.G](https://sms4smile.com/quotes/img-quotes/ac8/the-notorious-b-i-g-8034_attack_i-mean-it-s-not-just-the-rappers-you-kno_27728.jpg)
