Behavior Quote by Clay Shirky

“[T]he category of 'consumer' is now a temporary behavior rather than a permanent identity.”

— Clay Shirky

One logical consequence of this New Economy composed of big brands and entrepreneurial groups is that the unit of production is no longer a…

— Robert Reich

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to…

— Simon Mainwaring

Our primary identity has become that of being consumers – not mothers, teachers, or farmers, but of consumers. We shop and shop and shop.

— Annie Leonard

The same historical development that turned the citizen into a client transformed the worker from a producer into a consumer.

— Christopher Lasch

People no longer want to see themselves primarily as consumers, but as activists.

— Mal Fletcher

The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is…

— Alvin Toffler

The individual produces an object and, by consuming it, returns to himself, but returns as a productive and self reproducing individual. Consumption thus appears…

— Karl Marx

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

Give the individual the power to be a producer as well as a consumer.

— Pierre Omidyar

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals…

— Joshua Ferris

... the aim of development must be neither producerism not consumerism, but the satisfaction of fundamental human needs, which are not only needs of humanity...

— Manfred Max Neef