Digital Quote by Clara Jeffery
“We love the flexibility that print and digital formats give us, and diving deep on a print feature can be one step in a longer project that generates a lot of digital stories.”
About This Quote
Source Interview: Discussion on publishing trends, 2023
Balancing print and digital allows deeper exploration of ideas that can later expand into many digital pieces.
In simple terms: Print offers depth, digital spreads ideas.
Key Takeaway
Leverage print for deep work, then amplify digitally.
Themes
publishing
media
creativity
Mood
thoughtful
strategic
Type
analytical
inspirational
When to use this quote
- journalism
- content strategy
- educational material
- marketing campaigns
Key Concepts
cross‑platform storytelling
depth vs breadth
Questions to Reflect On
- How can you ensure print insights remain compelling online?
- What formats best bridge print depth to digital breadth?
A Different Perspective
Print depth may not translate directly to digital engagement.
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![“We started out covering income inequality in the magazine [Mother Jones], but that ongoing body of work positioned - and sourced - us well to put both Occupy and the 47 percent in context.” quote by Clara Jeffery](https://sms4smile.com/quotes/img-quotes/6b5/clara-jeffery-40666_body_we-started-out-covering-income-inequalit_1266794.jpg)
![“Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from…” quote by Clara Jeffery](https://sms4smile.com/quotes/img-quotes/e17/clara-jeffery-40666_ads_print-works-it-works-as-a-business-propo_2420222.jpg)
