“We do a lot of "capital I" important stories, but one I'd highlight is the work we've done on guns, not only for the acclaim it's gotten but also because it showcases all the different kinds formats we use. So we compiled a database of all the variables of all the mass shootings in America - work the government doesn't do, thanks to the NRA - which allowed us to surface patterns and make data visualizations of it.”
![“Broadly speaking, in the past few years, we've more than doubled the editorial staff [in Mother Jones], as part of ramping up daily operations that have resulted in huge gains in audience, a slew of awards, new multimedia endeavors, and of course scoops like the 47 percent.” quote by Clara Jeffery](https://sms4smile.com/quotes/img-quotes/a12/clara-jeffery-40666_audience_broadly-speaking-in-the-past-few-years-w_60024.jpg)
![“We started out covering income inequality in the magazine [Mother Jones], but that ongoing body of work positioned - and sourced - us well to put both Occupy and the 47 percent in context.” quote by Clara Jeffery](https://sms4smile.com/quotes/img-quotes/6b5/clara-jeffery-40666_body_we-started-out-covering-income-inequalit_1266794.jpg)
![“Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from…” quote by Clara Jeffery](https://sms4smile.com/quotes/img-quotes/e17/clara-jeffery-40666_ads_print-works-it-works-as-a-business-propo_2420222.jpg)
