Books Quote by Chuck Sambuchino
““Platform and publicity are interconnected, yet very different. Building a platform is what you do before a book comes out to make sure that when it hits shelves somebody buys it. Publicity is an active effort to acquire media attention for a book that already exists.””
About This Quote
Source Interview: Publishing Strategies, 2020
Building a platform precedes a book’s release; publicity promotes an existing book.
In simple terms: Platform creation comes first, then publicity.
Key Takeaway
Focus on audience building before launch.
Themes
marketing
publishing
strategy
Mood
pragmatic
strategic
Type
business
marketing
When to use this quote
- author platforms
- social media
- book tours
Key Concepts
branding
media relations
Questions to Reflect On
- How will you grow your audience pre‑launch?
- What channels best suit your genre?
A Different Perspective
Neglecting platform can limit reach despite good publicity.
