““To publish in the sense of making a book available to the public is easy – and never easier than it is today, when texts posted online could be said to be ‘published’ in some sense. But to publish in the sense of making a book known to the public, visible to them and attracting a sufficient quantum of their attention to encourage them to buy the book and perhaps even to read it, is extremely difficult – and never more difficult than it is today, when the sheer volume of content available to consumers and readers is enough to drown out even the most determined and well-resourced marketing effort.””
