Can do Quote by Christopher Durang
“I thought if I can do something more playful and light like my play BEYOND THERAPY, it might be a money maker. I think one of the reasons BEYOND THERAPY has legs - it's been very successful for me around the country - is because it's a friendly play, rather sunny.”
About This Quote
Source Play: BEYOND THERAPY, 1990s, US touring production
Explores using humor and lightness in creative work to achieve commercial success and audience appeal.
In simple terms: Playful work can become profitable when it connects with audiences.
Key Takeaway
Leverage humor to broaden market reach.
Themes
creativity
commercialism
humor
audience engagement
Mood
optimistic
strategic
Type
inspirational
practical
When to use this quote
- touring productions
- indie theater
- workshop development
- online streaming
- merchandising
Key Concepts
Theatre
marketing
brand building
Questions to Reflect On
- How can you balance artistic integrity with commercial goals?
- What audiences respond best to playful content?
A Different Perspective
Humor may not translate to all markets or demographics.
![“[The Greeks] went to the open-air theatre expecting the drama they saw to evoke terror and pity. Nowadays we have enough terror and pity in our own lives and so rather than going to the theatre looking for terror, we go looking for slight irritation. And rather than looking for the theatre to…” quote by Christopher Durang](https://sms4smile.com/quotes/img-quotes/08f/christopher-durang-22423_theatre_the-greeks-went-to-the-open-air-theatre_1275887.jpg)
