Digital Quote by Chris Anderson
““1. If it’s digital, sooner or later it’s going to be free.””
About This Quote
Source Speech: Wired Magazine, 2004, “The Long Tail”
Digital products tend to become free over time as distribution costs drop and markets expand.
In simple terms: Digital things often become free later.
Key Takeaway
Expect eventual free access to digital goods.
Themes
technology
economics
access
innovation
Mood
optimistic
critical
Type
observational
predictive
When to use this quote
- online services
- software
- media
- education
- open source
Key Concepts
digital distribution
network effects
price elasticity
Questions to Reflect On
- How will you adapt to free digital markets?
- What value can you add beyond the product?
A Different Perspective
Free models can undermine creators’ revenue.
