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Common sense Quote by Chip Heath & Dan Heath

“If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't… It's your job, as a communicator, to expose the parts of your message that are uncommon sense. (p.72)” quote by Chip Heath & Dan Heath
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““If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't… It's your job, as a communicator, to expose the parts of your message that are uncommon sense. (p.72)””

Chip Heath & Dan Heath

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