“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.” — Chip Heath and Dan Heath Made-to-stick Copy Share Image
“The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points.” — Chip Heath and Dan Heath Business Copy Share Image
“We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to… — Chip Heath and Dan Heath Education Copy Share Image
“Stories should put knowledge into a frame work that is more lifelike.” — Chip Heath and Dan Heath Made-to-stick Copy Share Image
“Knowledge curses us, if we find it hard to imagine what it was like not to know it. And it becomes difficult… — Chip Heath and Dan Heath Knowledge Copy Share Image
“Use statistics as input not output. Use them to make up your mind on an issue.Don't make up your mind and then… — Chip Heath and Dan Heath Data Copy Share Image
“Plans are useful in the sense that they're proof that planning has taken place. The planning process forces people to think through… — Chip Heath and Dan Heath Made-to-stick Copy Share Image
“As we gain information we are more likely to focus on what we don't know :" Someone who knows the state capitals… — Chip Heath and Dan Heath Made-to-stick Copy Share Image
“People tend to overuse any idea or concept that delivers an emotional kick.” — Chip Heath and Dan Heath Communication Copy Share Image
“To get someone's attention break a pattern of thinking.” — Chip Heath and Dan Heath Focus Copy Share Image
“Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be… — Chip Heath and Dan Heath Made-to-stick Copy Share Image
