“If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the… — Chip Heath & Dan Heath Copy Share Image
“If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that… — Chip Heath & Dan Heath Copy Share Image
“Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and industries. He reports… — Chip Heath & Dan Heath Copy Share Image
“Feature creep is an innocent process. An engineer looking at a prototype of a remote control might think to herself, “Hey, there’s some extra… — Chip Heath & Dan Heath Copy Share Image
