“I mean, first and foremost were just trying to make the best product we can and the internet becomes sort of a secondary thing. If a certain joke or scene picks up on the internet and takes off thats great. Although we never want someone to just get one scene or joke out of context. But sometimes well do a little short video or something for the internet hoping that that goes around just to stir up a little buzz for the show. But you know the internet is just a nice bonus to getting the show out.”
![“The social [media channel] isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection, and community. That's what there's too little of in today's mediascape, despite all the hoopla surrounding social tools. The promise…” quote by Umair Haque](https://sms4smile.com/quotes/img-quotes/c85/umair-haque-25881_beauty_the-social-media-channel-isn-t-about-bea_1270.jpg)
