Computers Quote by Charlie Brooker
““Extremist material of any kind always looks gaudy and cheap, like a bad pizza menu. Not because they can't afford decent computers - these days you can knock up a professional CD cover on a pay-as-you-go mobile - but because anyone who's good at graphic design is likely to be a thoughtful, inquisitive sort by nature. And thoughtful, inquisitive sorts tend to think fascism is a bit shit, to be honest. If the BNP really were the greatest British party, they'd have the greatest British designer working for them - Jonathan Ive, perhaps, the man who designed the iPod. But they don't. They've got someone who tries to stab your eyes out with primary colours. ””
About This Quote
Source Television: Screenwipe, Episode 4, 2008
Graphic design quality reveals the seriousness of political messaging; cheap aesthetics signal lack of thought.
In simple terms: Design reflects message seriousness.
Demand thoughtful design for political content.
Themes
Mood
Type
When to use this quote
- campaign posters
- online ads
- party branding
Key Concepts
Questions to Reflect On
- Why do some parties ignore design?
- Can good design improve extremist appeal?
Design alone cannot change ideology.