Long Quote by Charles Kettering
“People are very open-minded about new things - as long as they're exactly like the old ones.”
About This Quote
Source Interview: Business Leaders on Innovation, 1955
People accept new ideas only when they resemble familiar concepts, resisting true novelty.
In simple terms: People like new things only if they feel familiar.
Introduce change gradually.
Themes
Mood
Type
When to use this quote
- product launches
- policy reforms
- cultural shifts
Key Concepts
Questions to Reflect On
- How can we foster genuine openness?
- What barriers prevent true innovation?
Change may be superficial without deeper acceptance.