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Building Quote by Caterina Fake

“If you look at all the companies I've been involved with - Flickr, Etsy, Findery - communities are a significant part of them. Connecting people to each other, user-generated content, building interactions. That's what I've cared about most.” quote by Caterina Fake
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“If you look at all the companies I've been involved with - Flickr, Etsy, Findery - communities are a significant part of them. Connecting people to each other, user-generated content, building interactions. That's what I've cared about most.”

Caterina Fake

About This Quote

Source Interview: 2020 TechCrunch Disrupt, 2020

She emphasizes that community building is central to successful platforms, fostering user interaction and shared content.

In simple terms: Communities drive platform value.

Key Takeaway

Prioritize community features.

Themes

community platforms user interaction network effects

Mood

enthusiastic reflective

Type

strategic inspirational

When to use this quote

  • product design
  • online marketplaces
  • social media strategy
  • community management

Key Concepts

social capital engagement loops co‑creation

Questions to Reflect On

  • How can you embed community early in product design?
  • What metrics best capture community health?
A Different Perspective

Focusing only on tech without community can limit growth.

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