Reader Say Quotes by Morris Hite

More Quotes by Morris Hite

Morris Hite has 13 quotes on this site. A few more worth reading:

• The ultimate test of a finished account executive is his ability to write a sound marketing plan.
• If you have a good selling idea, your secretary can write your ad for you.
• Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system…
• If an ad campaign is built around a weak idea - or as is so often the case, no idea at all…
• No agency is better than its account executives.
• Advertising moves people toward goods; merchandising moves goods toward people.
• It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is…
• The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit.…

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