Properly Practiced Quotes by William Bernbach

More Quotes by William Bernbach

William Bernbach has 53 quotes on this site. A few more worth reading:

• Just because your ad looks good is no insurance that it will get looked at. How many people do you know who…
• Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with…
• Because an appeal makes logical sense is no guarantee that it will work.
• Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
• The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he…
• Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you…
• Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his…
• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

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