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Powerful Element Quotes by William Bernbach

1 Powerful Element quote by William Bernbach

The most powerful element in advertising is the truth.

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William Bernbach has 53 quotes on this site. A few more worth reading:

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who…
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with…
Because an appeal makes logical sense is no guarantee that it will work.
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he…
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you…
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his…
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

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More Powerful Element Quotes

Popular Powerful Element quotes from across the collection:

The most powerful element in advertising is the truth. — William Bernbach
The Chinese say that water is the most powerful element, because it is perfectly nonresistant. It can wear away a rock, and… — Florence Scovel Shinn
The single most powerful element of youth is that you don't have the life experiences to know what can't be done. — Adam Braun
Make treating yourself a priority and always remember your life is happening now. Don't put off all your dreams and pleasures to… — Mireille Guiliano

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