Merely Created Quotes by Morris Hite

More Quotes by Morris Hite

Morris Hite has 13 quotes on this site. A few more worth reading:

• No agency is better than its account executives.
• The ultimate test of a finished account executive is his ability to write a sound marketing plan.
• Advertising moves people toward goods; merchandising moves goods toward people.
• If you have a good selling idea, your secretary can write your ad for you.
• Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system…
• It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is…
• The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit.…
• There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper…
• Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great…
• There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like…
• Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But…
• If an ad campaign is built around a weak idea - or as is so often the case, no idea at all…

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