« All Idea Quotes · William Bernbach's Page
Idea Quotes by William Bernbach
- Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
- An idea can turn to dust or magic, depending on the talent that rubs against it.
- We don't ask research to do what it was never meant to do, and that is to get an idea.
More Idea Quotes
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