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Jay Conrad Levinson has 13 quotes on this site. A few more worth reading:
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There is extraordinary chemistry that exists in long-term relationships
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In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust…
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Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a…
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If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds…
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Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an…
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The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
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Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a…
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When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and…
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More than half your marketing time should be devoted to your existing customers.
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Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
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Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
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Your website is the window of your business. Keep it fresh, keep it exciting.
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