"If you don’t believe in your product, or……" — Jay Conrad Levinson
"If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work."
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Jay Conrad Levinson
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13 Quotes by Jay Conrad Levinson
Jay Conrad Levinson has 13 quotes on this site.
A few more worth reading:
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There is extraordinary chemistry that exists in long-term relationships
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In order to sell a product or a service, a company must establish a relationship with the consumer. It must…
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Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it…
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Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty…
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The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
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Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That…
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When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your…
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More than half your marketing time should be devoted to your existing customers.
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Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
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Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
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Your website is the window of your business. Keep it fresh, keep it exciting.
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There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the…
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