Jay Conrad Levinson Quotes

13 quotes in 240 categories

• There is extraordinary chemistry that exists in long-term relationships
• In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It…
• Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve…
• If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go…
• Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world,…
• The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product,Â…
• Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing…
• When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They…
• More than half your marketing time should be devoted to your existing customers.
• Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
• Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
• Your website is the window of your business. Keep it fresh, keep it exciting.
• There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of…

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