Brands Quotes

840 Brands quotes by 578 unique authors

Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations. — Unknown Author
There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so. — Unknown Author
True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people. — Unknown Author
The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something. — James Murdoch
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going… — Stephen King
One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product.… — Stephen King
You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the… — Unknown Author
When you look at a strong brand, you see a promise. — Jim Mullen
Your customers are the customers of other brands who occasionally buy you. — Unknown Author
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. — Jim Mullen
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you… — Jim Mullen
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. — David Ogilvy
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But… — Howard Schultz
You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly… — Unknown Author
A campaign, like a brand, is not just a number of bits put together-a claim here, a pack shot there, a reason why somewhere else.… — Stephen King
Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage… — Jim Speros
Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and… — Unknown Author
There is empirical evidence that leading brands that keep investing during recessions gain share. — Ken Kaess
Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily.… — Unknown Author
Every morning, when we wake up, we have twenty-four brand-new hours to live. What a precious gift! We have the capacity to live in a… — Nhat Hanh
Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted… — Kevin Spacey
Marriage is based on the theory that when a man discovers a brand of beer exactly to his taste, he should at once throw up… — George Jean Nathan
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like… — Ralph Lauren
You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some… — Jeff Chapman
Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned,… — Unknown Author

Who Wrote These Brands Quotes

578 authors contributed a total of 840 Brands Quotes, led by these top contributors: