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Innovation Quote by Carol Sanford

“Many people believe that problem solving is the source of innovation. However, problem solving is by definition focused on addressing what exists and attempting to make it better. True innovation comes from reaching for the potential in something: its possible manifestations that don’t yet exist…” quote by Carol Sanford
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““Many people believe that problem solving is the source of innovation. However, problem solving is by definition focused on addressing what exists and attempting to make it better. True innovation comes from reaching for the potential in something: its possible manifestations that don’t yet exist. Bringing entirely new things into existence is what makes innovation so disruptive, and this is precisely what gets shut down when thinking is defined or circumscribed by problems.””

Carol Sanford

About This Quote

Source Speech: Innovation Talk, Carol Sanford, 2018

Innovation is about creating new possibilities, not just improving existing things; true disruption comes from imagined futures.

In simple terms: Innovation creates new possibilities, not just improvements.

Key Takeaway

Focus on creating, not just fixing.

Themes

innovation creativity disruption future-thinking

Mood

inspired challenging

Type

philosophical motivational

When to use this quote

  • product design
  • entrepreneurship
  • R&D
  • policy making
  • education reform

Key Concepts

potential manifestation disruptive change

Questions to Reflect On

  • How can you shift focus from fixing to imagining?
  • What barriers keep you from exploring unseen possibilities?
A Different Perspective

Existing problems can limit imagination and block breakthrough ideas.

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