After Quote by Carol Bartz

Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension…

— Alex Gibney

With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it.

— Steven Levy

The iPod was once so important to Apple that the estimable journalist Steven Levy wrote an entire book about it. And then, poof! The…

— Adam Lashinsky

If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have…

— Edgar Bronfman, Jr

I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18…

— Tony Fadell

A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.

— Andy Hertzfeld

As far as Apple goes, it was a different company every few years from the time I joined in 1984.

— Alan Kay

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've…

— Kevin Rollins

“Jobs would soon pit the iPod team against a Mac software team to refine and produce a product that was more specifically phone-like. The…

— Brian Merchant

“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…

— Yukari Iwatani Kane

In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel…

— Nolan Bushnell

Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from…

— Steve Jobs