Brian Merchant

“Originally, Siri was more colorful—it dropped f-bombs, teased users more aggressively, had more of a bombastic personality.”

— Brian Merchant

“No. Not Shang hi. Hang zoo.” Smog”

— Brian Merchant

“The iPhone is not only the bestselling mobile phone but also the bestselling music player, the bestselling camera, the bestselling video screen…

— Brian Merchant

“Jobs would soon pit the iPod team against a Mac software team to refine and produce a product that was more specifically…

— Brian Merchant

“If we made the iPhone a millimeter thicker,” says Tony Fadell, the head of hardware for the first iPhone, “we could make…

— Brian Merchant

“There wasn’t really time to kick your feet back on the desk and say, ‘This is going to be really fucking awesome…

— Brian Merchant

“Wireless technology remained the province of the state through most the 1950s, with one emerging exception: wealthy business folk. Top-tier mobile devices…

— Brian Merchant

“Where are. You from?” “California.”

— Brian Merchant

“When I asked the iPhone’s architects what they thought its first must-use function was, Google Maps was probably the most frequent answer.…

— Brian Merchant

“Steve Jobs strode onstage at Macworld wearing his trademark black turtleneck, blue jeans, and white”

— Brian Merchant

“There was a problem, however: his battery kept catching fire. “There were some flammability issues,” Whittingham says. “We had several fires, mostly”

— Brian Merchant

“The first calls from an Apple phone were not, it turns out, made on the sleek touchscreen interface of the future but…

— Brian Merchant

“So, according to Michaud’s calculations, producing a single iPhone requires mining 34 kilos of ore, 100 liters of water, and 20.5 grams…

— Brian Merchant

“Twitter, and Facebook—platforms that reorganized how we communicate,”

— Brian Merchant

“Most of these phones are likely headed to Taogao, the Chinese eBay, or eBay, the American eBay.”

— Brian Merchant

“A team was sent over to Jobs’s house because the CEO had found that his Wi-Fi reception was nonexistent. The culprit? “It…

— Brian Merchant

“Clothes—a Paleolithic thing? Glasses? And a phone. The list is tiny. In”

— Brian Merchant

“How did it become the one device we need above all? I”

— Brian Merchant

“Those smarts would be crucial. “People thought that the keyboard we delivered wasn’t sophisticated, but in reality it was super-sophisticated,” Williamson says.…

— Brian Merchant

“make that list, it has to be desirable almost universally.” Meanwhile,”

— Brian Merchant