Desirable Quote by Brian Merchant
““make that list, it has to be desirable almost universally.” Meanwhile,””
About This Quote
Source Interview: The Art of Decision Making, 2019
Desire should guide choices, aiming for universally appealing goals that motivate broadly.
In simple terms: Choose goals that feel desirable to most people.
Key Takeaway
Seek broadly appealing objectives.
Themes
decision
motivation
universality
Mood
analytical
pragmatic
Type
strategic
inspirational
When to use this quote
- product design
- team objectives
- personal aspirations
- marketing strategies
Key Concepts
behavioral economics
goal setting
Questions to Reflect On
- How can you balance universal appeal with personal relevance?
- What compromises arise when aiming for broad desirability?
A Different Perspective
Universal desirability may be unrealistic for niche goals.
