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Ask yourself Quote by Cal Newport

“When deciding whether to follow an appealing pursuit that will introduce more control into your work life, ask yourself whether people are willing to pay you for it. If so, continue. If not, move on.” quote by Cal Newport
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““When deciding whether to follow an appealing pursuit that will introduce more control into your work life, ask yourself whether people are willing to pay you for it. If so, continue. If not, move on.””

Cal Newport

About This Quote

Source Book: Deep Work by Cal Newport, 2016

Assess whether a new venture can be monetized before investing effort; if it can, pursue, otherwise abandon.

In simple terms: Check if people will pay for it before committing.

Key Takeaway

Only pursue ideas that customers will pay for.

Themes

career entrepreneurship decisionmaking

Mood

pragmatic analytical

Type

advice business

When to use this quote

  • startup planning
  • career change
  • product development

Key Concepts

marketvalidation riskassessment motivation

Questions to Reflect On

  • Is there a real paying audience?
  • How can I test demand cheaply?
A Different Perspective

Even if people will pay, market conditions may change later.

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