Being cool Quote by Bruce Mau
“Don’t be cool. Cool is conservative fear dressed in black.”
About This Quote
Source Book: The Design of Everyday Things, 2005
Coolness is a façade for fear, masking conformity under a trendy veneer.
In simple terms: Cool = fear in disguise.
Question superficial trends.
Themes
Mood
Type
When to use this quote
- branding
- personal expression
- social media
Key Concepts
Questions to Reflect On
- Why do we seek “cool”?
- How can authenticity replace it?
Rejecting “cool” may isolate you socially.