Ifs Quote by Bruce Mau
“When the outcome drives the process we will only ever go where we've already been. If process drives the outcome we may not know where we're going, but we will know we want to be there.”
About This Quote
Source Speech: Design Conference, 2015
Focusing on outcomes limits innovation; letting process guide outcomes encourages exploration and unexpected results.
In simple terms: Process over outcome fosters creativity.
Key Takeaway
Embrace experimental processes.
Themes
creativity
process
innovation
uncertainty
leadership
Mood
inspirational
thoughtful
Type
philosophical
strategic
When to use this quote
- product development
- team workshops
- strategic planning
Key Concepts
design thinking
systems theory
adaptive strategy
Questions to Reflect On
- What processes can you trust without a fixed end?
- How do you balance freedom and direction?
A Different Perspective
Outcomes still need measurable goals.
