Assets Quote by Brian Tracy
“Your company's most valuable asset is how it is known to customers.”
About This Quote
Source Book: “The Psychology of Selling”, 2004
A company’s reputation with customers defines its greatest value.
In simple terms: Customer perception is a key asset.
Key Takeaway
Invest in brand reputation.
Themes
marketing
reputation
value
Mood
strategic
analytical
Type
business
leadership
When to use this quote
- advertising
- customer service
- public relations
- feedback loops
Key Concepts
brand equity
customer trust
perceived value
Questions to Reflect On
- How can you improve customer perception?
- What risks threaten brand trust?
A Different Perspective
Reputation can be fragile.
![“[When I die], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of a sad list of people hurt, people let down, assets wasted and advantages squandered.” quote by Anthony Bourdain](https://sms4smile.com/quotes/img-quotes/ba3/anthony-bourdain-649_advantage_when-i-die-i-will-decidedly-not-be-regre_24502.jpg)
