All time Quote by Brian Tracy
“Proper business planning demands that you focus on the self-interest of the customer at all times.”
About This Quote
Source Book: The Psychology of Selling, 2006
Business success stems from prioritizing customers’ self‑interest consistently.
In simple terms: Focus on customer self‑interest always.
Key Takeaway
Align offerings with customer needs.
Themes
customer focus
ethics
business strategy
Mood
pragmatic
strategic
Type
business
educational
When to use this quote
- sales
- marketing
- product development
Key Concepts
value creation
trust building
Questions to Reflect On
- How do you balance customer needs with company goals?
- What signals show you’re truly serving the customer?
A Different Perspective
Over‑emphasis on self‑interest may neglect long‑term brand values.
![“I don't know whether we think in moving images or whether we think in still images. I have a suspicion that on our hard drive, our series within our brains, [exist] still photographs of very important moments in our lives. ... That we think in terms of still images and that what the photography is…” quote by Jon Snow](https://sms4smile.com/quotes/img-quotes/598/jon-snow-40883_all-time_i-don-t-know-whether-we-think-in-moving_15093.jpg)
