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“You have to trust yourself, not research. Not testing. Testing helps, but you have to trust your own taste. If your taste says something isn't any good, don't let research rationalize that out of its own truth.” quote by Brian Grazer
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“You have to trust yourself, not research. Not testing. Testing helps, but you have to trust your own taste. If your taste says something isn't any good, don't let research rationalize that out of its own truth.”

Brian Grazer

About This Quote

Source Interview: Hollywood Producer Brian Grazer on Creative Process, 2018

Trusting personal intuition outweighs over‑reliance on data; research should inform, not dictate taste.

In simple terms: Follow your gut, not just data.

Key Takeaway

Balance intuition with evidence.

Themes

creativity intuition research decision making

Mood

thoughtful confident

Type

advisory inspirational

When to use this quote

  • artistic projects
  • product development
  • marketing strategies
  • personal decisions

Key Concepts

cognitive bias creative confidence validation

Questions to Reflect On

  • When does intuition need data?
  • How do you differentiate gut feeling from wishful thinking?
A Different Perspective

Research can reinforce false assumptions if not critically examined.

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