Auto racing Quote by Brian France
“Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.”
About This Quote
Source Speech: Automotive Industry Presentation, 2023
He notes that lack of youth participation in motorsports requires new outreach, using digital media to attract Millennials.
In simple terms: Kids don’t play racing; we need new fans.
Key Takeaway
Leverage digital channels to engage younger audiences.
Themes
sports
marketing
generational shift
technology
fan engagement
Mood
enthusiastic
strategic
Type
promotional
inspirational
When to use this quote
- auto racing events
- social media campaigns
- school outreach
- sports clubs
Key Concepts
digital strategy
brand building
audience development
Questions to Reflect On
- How can we make racing appealing to non‑traditional fans?
- What digital tactics best convert interest into attendance?
A Different Perspective
Traditional media may not reach the target demographic effectively.
