Excited Quote by Brian France
“Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.”
About This Quote
Source Speech: Sports Marketing Conference, 2018
Sports aim to attract younger fans while retaining core audiences, focusing on new consumption habits.
In simple terms: Sports seek younger fans while keeping old ones.
Key Takeaway
Target millennials with fresh engagement strategies.
Themes
marketing
audience
generation
engagement
strategy
Mood
optimistic
strategic
Type
advertising
business
When to use this quote
- team promotions
- social media campaigns
- ticket pricing
- merchandise design
- content creation
Key Concepts
consumer behavior
demographic shift
brand loyalty
Questions to Reflect On
- How can we balance legacy fans with new demographics?
- What channels best reach millennials?
A Different Perspective
Older fans may feel alienated if focus shifts too much.
