Asking Quote by Brian Chesky
“Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.”
About This Quote
Source Interview: Airbnb Founders on Media Strategy, 2015
Focus on aligning with existing conversations rather than forcing attention, leveraging current topics to amplify personal relevance.
In simple terms: Join current topics to get noticed.
Key Takeaway
Engage with prevailing discussions.
Themes
media strategy
authenticity
engagement
Mood
strategic
pragmatic
Type
business
motivational
When to use this quote
- marketing campaigns
- social media
- public speaking
Key Concepts
public relations
attention economics
Questions to Reflect On
- What topics align with your goals?
- How to stay authentic while joining trends?
A Different Perspective
Risk of diluting brand message.
