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Chief Quote by Brian Chesky

“CEOs are often chief product officers. But for me to say I'm a chief product officer when my product is a community, I really should be thinking of myself as head of this community.” quote by Brian Chesky
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“CEOs are often chief product officers. But for me to say I'm a chief product officer when my product is a community, I really should be thinking of myself as head of this community.”

Brian Chesky

About This Quote

Source Interview: Podcast “How I Built This”, 2020

Leaders who create communities should view themselves as caretakers of that community rather than just product managers.

In simple terms: Treat community as product.

Key Takeaway

Lead with community focus.

Themes

leadership community building product management identity responsibility

Mood

reflective inspirational

Type

advisory philosophical

When to use this quote

  • Launching a new platform
  • managing a user forum
  • building brand loyalty
  • overseeing community events

Key Concepts

Stakeholder theory social capital organizational identity

Questions to Reflect On

  • How does community identity shape product decisions?
  • What responsibilities arise when you are the community’s steward?
A Different Perspective

May overlook product-market fit if focus is too internal.

3.7 out of 5 (7 ratings)

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