Acquisition Quote by Bobby Kotick
“If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.”
About This Quote
Source Interview: Company culture and acquisitions, 2019
Acquisitions succeed when cultural and philosophical alignment exists between firms.
In simple terms: Align cultures for successful mergers.
Prioritize cultural fit.
Themes
Mood
Type
When to use this quote
- merger negotiations
- due diligence
- post‑merger integration
Key Concepts
Questions to Reflect On
- How can cultural fit be measured?
- What steps ensure alignment?
Alignment is hard to assess.