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Acquisition Quote by Bobby Kotick

“If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.” quote by Bobby Kotick
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“If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.”

Bobby Kotick

About This Quote

Source Interview: Company culture and acquisitions, 2019

Acquisitions succeed when cultural and philosophical alignment exists between firms.

In simple terms: Align cultures for successful mergers.

Key Takeaway

Prioritize cultural fit.

Themes

business strategy culture acquisitions

Mood

pragmatic strategic

Type

analytical inspirational

When to use this quote

  • merger negotiations
  • due diligence
  • post‑merger integration

Key Concepts

integration planning value alignment

Questions to Reflect On

  • How can cultural fit be measured?
  • What steps ensure alignment?
A Different Perspective

Alignment is hard to assess.

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