Advice Quote by Bob Horner
“The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth. We were leery to do it ourselves, but being near Vetro when they did, the auction was a good technique for that. No one wants to be first, and the auction proved to people that others were buying and gave them that boost of confidence they needed.”
About This Quote
Source Business: Product Valuation Strategy, null
Quantifying a product's value helps build confidence; using auctions can demonstrate demand and encourage early adopters.
In simple terms: Show product worth to boost buyer confidence.
Key Takeaway
Use clear metrics and social proof.
Themes
business
marketing
valuation
confidence
auctions
Mood
strategic
pragmatic
Type
advisory
instructional
When to use this quote
- Startup pitches
- sales strategy
- product launches
Key Concepts
price signaling
network effects
early adoption
Questions to Reflect On
- How to value intangible benefits?
- What alternatives to auctions exist?
A Different Perspective
Auctions may favor those with more resources.
![“If you didn't auction the [CO2] permits, it would represent the largest corporate welfare program that has ever been enacted in the history of the United States. All of the evidence is that what would occur is that corporate profits would increase by approximately the value of the permits.” quote by Peter R. Orszag](https://sms4smile.com/quotes/img-quotes/45c/peter-r-orszag-82656_auctions_if-you-didn-t-auction-the-co2-permits-it_476302.jpg)
