Areas Quote by Bob Davids
“Every time I started a business and the people told me I was an idiot, I ended up making a lot of money. Si Redd used to say me, "Boy, you gotta be where they ain't." What that means is that you find areas of low competition because high competition means lower margins, and lower margins mean less profit. So we were always looking for places where we can be unique. If the thinking is out-of-the-box, people may not understand because they have not seen it before... Therefore you are an idiot.”
About This Quote
Source Interview: 2022, Business Insider, "Bob Davids on entrepreneurship"
He argues that success often comes from operating in underserved markets where competition is low.
In simple terms: Find niches with little competition.
Seek low‑competition opportunities for higher profit.
Themes
Mood
Type
When to use this quote
- starting a startup
- investing in new tech
- consulting services
Key Concepts
Questions to Reflect On
- How can you validate demand in a niche?
- What risks accompany entering an untapped market?
Low competition may indicate low demand or high risk.